Design: A multi-faceted diamond design, logical use being made of the panels for type. While most lines are straight or angled, the label name still follows a gentle curve, in the manner of pre-WWI labels, perhaps to maximize the type size. The song imprinting area is somewhat constricted, making for very small type sizes within.
History: Label scan courtesy of collector and musicologist Bill Dean-Myatt of the U.K. According to author Don Taylor, in his The English 78 Picture Book, Diamond Disc Record Ltd., makers of phonograph equipment and vertical-cut records, was launched in London in 1915 but was taken over by Pathé in 1916, its incised-lettering label being replaced by a paper label (as above). Unlike Pathé discs, Diamond discs played from the outer edge, like most conventional records.