D & R Record

D & R Record (U.S.A.) / c. 1911

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Design: A rather charming logo featuring a straight baseline with a vertical arc (for the word 'Record'), similar to the contemporary Star Record (which was also being pressed by Columbia); at this time, most label names followed the outer curve rather than reading straight across. The historiated lettering and decoration belong to the late Victorian/early Edwardian era, when the proliferation of print advertising tempted designers into using 'artistic' designs, which were more visually appealing to the female buyer, who was wielding increased purchasing power (D & R Records were sold through mail-order catalogues).

History: Beginning in 1908, Chicago-based D & R ("Double & Reversible,' i.e. two-sided) Records were at first made by rogue manufacturers Leeds & Catlin, but after Columbia forced them into bankruptcy in 1909 (a fate shared by Hawthorne and Sheble), they were pressed by Columbia. The label survived until 1912.

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