Columbia Record 10

Columbia Record Symphony Series (U.S.A.) / 1917

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Design: Overlapping silk sashes with gold fringes in the patriotic colours of red, white and blue create a bold rainbow-like shape designed to arrest the eye of the casual shopper. The conventional, predictable straight line is completely dispened with. All secondary information is minimized, stuffed in wherever it will fit, no matter how many lines are broken. A rich effect is achieved, but at the cost of efficiency and clarity. The 'magic notes' make only a token appearance, in a miniature size.

History: Columbia's 12" Symphony Series was first introduced in 1906. At a time when other records were priced at under $1, these cost $1.50 (for some, this represented more than a week's wages, though the comic film actor Charlie Chaplin was making $10,000 a week at the time; the celebrated operatic singer Alice Nielsen, at one time America's biggest box-office draw, would not be far behind).

Design variations of this label in this decade (click on image to view page):

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