Design: A carefully-crafted design with high-waisted Roman capitals for the label name, the top line following the outer curve and modified to fit (note the U and M, which spread outward at the top). The classical Roman theme is continued in the hanging swags, but the lampshade-shaped border has more of the Jugendstil feel (compare with the Artigas label (right).
History: Launched in 1912, Coliseum survived until 1927. A 'store label' manufactured for William Cooper Bros. of London. Thanks to collector Norman Field of the U.K., who writes that the letters 'SF' above the word 'Record' are short for 'Silk Face,' an oblique reference to Edison Bell's 'Velvet Face,' which in their advertising was spelled out in full. Label scans courtesy of music researcher and collector Bill Dean-Myatt of the U.K.; alternate colour scan (below left) courtesy of collector Georg Richter of Germany.