Design: The approach is very Spartan, a plain sans-serif font being used for the label name. The typeface used for the song title etc. is the American-designed Della Robbia, often used by HMV's print shop. The label name itself is an American expression (meaning an absolute certainty of success), that with increasing lines of communication made its way into European parlance. Note the attractive copyright supervision stamp.
History: Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K., who notes that the Cinch label, a cheap line of The Gramophone Co. (HMV), was launched to compete with other low-cost entries in the field; it lasted until 1916.