Butterfly Record 1

Butterfly Record (U.K.) / c. 1919

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Design: The red 'Butterfly' segment has been pasted over the original c. 1914 Grammavox label, which can be seen faintly beneath. With letterpress, it was quite tricky to arrange a line of metal letters in a semicircular shape (as in the label name), and the 'Y' has become misaligned. The die-cut segment should probably have covered the second appearance of the word 'Record.' A variety of Victorian-era typefaces can be seen here; printers often used different fonts because using a wide variety of types was thought to be eye-catching. The printing on the red paste-over shows 'wide' and 'bold condensed' versions of a stub-serif font called Windsor, which dates from the 1915 period.

History: Likely a re-marketing of bankrupt stock, since Grammavox went out of business in 1915.

Design variations of this label in this decade (click on image to view page):

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