Bulldog Record 2

Bulldog Record (U.K.) / c. 1914

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Design: A great line illustration of a grinning British 'matlow' (Fr. matelot, sailor), superimposed over a flowing banner, which may well have been engraved on wood. The rest of the label is certainly composed in letterpress material (brass rules and lead type), as can be seen from the gapping between the straight and curved rules which create the upper and lower segments. There also seems to be some looseness in the type forme or inferior presswork, because there is some 'slurring' above the words 'British manufacture throughout.' The imprinting of the song title etc. was probably done in a second pass through the press, as it is cleaner-looking. Note the use of the period (full stop) after almost every line of type, a sure sign of early 20th-century typography.

In the 18th century, American printers imported English typefaces such as Caslon Old Style, but in the 19th century, the trend was reversed; American type designs began to flow back from the new world into the old. Engravers Bold, the font used for the song title, was released in 1902 by American Type Founders.

History: As the previous label. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.


Design variations of this label in this decade (click on image to view page):


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