Design: Britannia has become more of a symbol, rather than the naturalistic representation on the previous label, and now faces left instead of right. The design shows much Victorian influence in the fussy 'gingerbread Gothic' decoration. The typeface used for the imprinting is Cheltenham, designed in 1904. Though printers were moving away from the practice of using a different font for every line (a tendency of the Victorians), a wide variation in sizes and weights of that same typeface is still evident.
History: The label name and the 'British made throughout' statement were calculated to appeal to patriotic Britons at a time when such feelings were running high, immediately prior to the First World War. Label scan courtesy of music researcher and collector Graham Farnell of the U.K.