Design: A bold design, showing a transitional type of formatting for the label name, which appears both horizontally and following the outer curve, in both upper and lower segments.
History: This label is from Edison's UK factory, called 'Bell.' It represents their coming to terms with the fact that the public preferred flat discs to cylinders. The records were manufactured at 10 1/2 inches across, rather than the usual 10". Launched in 1908, the Bell name lasted until 1912, when it was replaced by the Winner label, but was reintroduced in the 1920s. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.; scans of alternates (below) courtesy of collector Rob Crewdson, also of the U.K.