Atlanta 1

Atlanta (Argentina) / c. 1914

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Design: The image of a Greek Muse (one of the nine talented daughters of Zeus, king of the pantheon of gods), gazing over placid waters, has much in common with the contemporary Beka and Era labels. The scenario, illuminated by pale moonlight, is difficult to interpret, for though the Muse is dressed for southern climes, there are snow-capped peaks in the distance. The large vessel in mid-distance, its lights reflected in the dead-calm water, is apparently travelling under steam, while the smaller vessels are under full sail. Note the unusual Art-Deco-style linear shading behind the letters of the label name.

History: Collector Martín Javier Gorosito of Argentina, who supplied this image, writes: "Atlanta Records was founded in 1913 by Alfredo Améndola. The recordings issued on this label were ostensibly made in Buenos Aires and pressed in Germany, though it is quite possible he obtained some masters from other labels." The reason for the choice of the name 'Atlanta' is unknown (in Greek mythology, Atlanta, daughter of a king, was a fierce huntress who is alleged by some to have sailed with Jason and the Argonauts).

Design variations of this label in this decade (click on image to view page):

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