Design: At a time when archaeology (and mythology) had gripped the nation's interest, the name 'Ariel,' though somewhat obscure in origin, may represent an angel who governs the earth, as suggested by the repeated logo of a winged cherub around the outer border. The 'IGG' monogram at the top, in a decorated Tuscan pseudo-medieval style, stands for a mail-order company, J.G. Graves of Sheffield. At the foot, where space has been allotted for a royalty stamp, is the company logo, a winged disc. A velvet stage-curtain, held up by decorative bows, is drawn back to reveal the song-title.
History: This label, which had its beginnings in 1910, lasted until 1935. According to discographer Bill Dean-Myatt of the U.K., who kindly supplied this image, "there were numerous series on the label that re-issued masters drawn from here, there and everywhere: HMV, Victor, Parlophone, Okeh, Favorite, Beka, Australian Parlophone, Argentine Odeon and more."