Design: The oversize spindle-hole meant that there was hardly enough room for the imprinting of information; the song title info, in a really small type size, is partially cut off (an optical illusion makes it seem as if the lines of type are bending downwards at each end).
History: Founded in 1907 by Arthur O'Neill, who also owned the Busy Bee label. Why the name 'Aretino' was chosen is unknown; the most famous person of that name was a medieval Italian satirist. The records could only be played on custom machines with an oversize 3" spindle. The label was active until 1914, when it merged with several others (United, Busy Bee, Standard, Harmony) to form the Consolidated Talking Machine Co. of Chicago. Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.