Zon-O-Phone Record 3

Zon-O-Phone Record (U.S.A.) / c. 1909

back next

Design: The label name shows an unusual curved-perspective treatment which must have been hand-drawn (the same treatment can also also seen on the Thomas Record). Note the way the 'end user license agreement' spirals around the perimeter, beginning and ending at the same point on the record (a few attempts must have been made at that before success was achieved!).

History: The 'On Speaking Terms' logo arrangement is somewhat like the 'His Masters Voice' slogan but has a child listening to the 'morning glory' Zon-O-Phone phonograph horn instead of the more commonly seen Nipper the dog. It likely relates to the legal dispute between Frank Seaman, the head of Zon-O-Phone, a former Berliner sales representative, and Eldridge Johnson of the Consolidated Talking Machine Co. (later renamed 'Victor' after a 1903 court victory over patent rights, in which Victor obtained all Zon-O-Phone's assets). The reversed image below shows the original image more clearly. The last date appearing in the fine print on this double-sided label is 1908, so the record must be of a later date than that. Label scan courtesy of collector Joaquin López of México.

Design variations of this label in this decade (click on image to view page):

site map   era index