Victor Record 3

Victor Record (China) / c. 1905

back next

Design: The familiar image of Nipper the dog, illustrating 'His Master's Voice,' first appeared on Victor labels in 1902. The label has been typeset in metal, as can be seen in the loose alignment of the cap R and E in the word 'Record.' The smaller lines of print, 'Recorded in China' and 'Chinese Duet' are typeset in a font called Copperplate Gothic, designed in 1904 by American designer Fred Goudy; it achieved immediate popularity and went on to become one of the most popular fonts ever to be used in job printing on both sides of the Atlantic.

History: This release was possibly made from a Zon-O-Phone master; Victor had bought out its old rival (Universal Talking Machine) in 1903 and began issuing its catalogue.

Design variations of this label in this decade (click on image to view page):

site map   era index