Victor Monarch Record 1

Victor Monarch Record (U.S.A.) / 1901

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Design: The typography is well-balanced and visually pleasing. The period after the label name is a sign of antiquity. The imprinting is done with a generous and open Roman font featuring 'old-style' or non-lining figures, suggesting that the shop doing the imprinting was more used to bookwork than general commercial printing. To combat the problem of scuffing (as can be seen in the scan below) with labels being flush to the record surface, Victor began in 1903 to recess them, with a raised lip around the outer edge for protection.

History: The 'pre-dog' Victor label featured the name of Eldridge Johnson, whose company had supplied Emil Berliner with spring-wound motors for his phonographs. In a 1900 court battle over patent rights between Columbia, Zon-O-Phone and Victor, Berliner's company was temporarily prevented from manufacturing records in the U.S.A. Discouraged, Berliner sold his company to Johnson, who renamed the company 'Victor' after a legal decision in his favour allowed him to resume record manufacture in 1901. Label scan above courtesy of collector Michael Robertson of Canada.

Design variations of this label in this decade (click on image to view page):

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