Standard Disc Record 3

Standard Disc Record (U.S.A.) / c. 1909

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Design: The ornament above the song title has been slightly simplified from the previous label. The Egyptian slab-serif used for the label name, with its horizontal slab serifs having more emphasis than the vertical strokes, was a product of display typography in mid-19th century America, gaining the name 'Western.'

History: Launched in 1905, Standard was associated with the Busy-Bee-Record, Harmony Record and United Record companies, all of which came together in 1916 to form the Consolidated Talking Machine Co. of Chicago.

Design variations of this label in this decade (click on image to view page):

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