Standard Disc Record 2

Standard Disc Record (U.S.A.) / c. 1907

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Design: This label, pasted over a Columbia original, features an open area for rubber stamp imprinting. The typography is unusual in that all follows the outer curve. The heavy, stub-serif style is often seen in advertising of the time. Oz Cooper, one of the period's best-known lettering artists, said of his 'Cooper Black': "It's for far-sighted printers with near-sighted customers."

History: Pressed for Standard by Columbia, which dictated that the paste-on labels carry anonymous credits for the artists. The records could only be played on custom-made machines with an outsized spindle. In 1916, Standard merged with several other labels  to form the Consolidated Talking Machine Co. of Chicago.


Design variations of this label in this decade (click on image to view page):


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