Design: This label, pasted over a Columbia original, features an open area for rubber stamp imprinting. The typography is unusual in that all follows the outer curve. The heavy, stub-serif style is often seen in advertising of the time. Oz Cooper, one of the period's best-known lettering artists, said of his 'Cooper Black': "It's for far-sighted printers with near-sighted customers."
History: Pressed for Standard by Columbia, which dictated that the paste-on labels carry anonymous credits for the artists. The records could only be played on custom-made machines with an outsized spindle. In 1916, Standard merged with several other labels to form the Consolidated Talking Machine Co. of Chicago.