Millophone New Record

Millophone New Record (U.K.) / c. 1909

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Design: The overall layout resembles the well-known London Underground symbol (and might have been a more successful design if it had come even closer). The composite logo in the upper segment is redundant, besides being really corny. The windmill on its own, at a much larger size, might have been much more powerful. The green and gold colour combination, being even in hue, nullifies any impact the large type sizes might have had, and makes the smaller type hard to read.

History: The Millophone Record Company, based in London, was owned by a Mr. Mills, and was active between 1908 and 1911. Label scan courtesy of music researcher and collector Bill Dean-Myatt of the U.K.

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