International Gramophone

International Gramophone Record Company (U.K.) / c. 1909

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Design: The font families used in this letterpress assembly date from the late Victorian and Edwardian eras, and show the trend toward 'display' weights being increasingly used in advertising, as well as stylistic eye-catching idiosyncracies such as the left-leaning strokes of the n, m and h in the label name. Non-linear typesetting (following the outer border) was a difficult and unnatural challenge for letterpress printing because the rectangular pieces of metal type could not be tightly fitted together, resulting in 'air' between the printed letters.

History: Label scan courtesy of musicologist and collector Bill Dean-Myatt of the U.K.




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