Design: A lovely example of the Art Nouveau style, which began in the 1890s and quickly spread worldwide, thanks to the exponential growth of advertising. The lower border typifies the style's flowing, organic lines, reflected in the curvy lettering either side of the centre hole. The image in the upper panel shows a winged angel with a lyre in one hand while operating a screw-driven press with the other, from which records come cascading down. The first line of the imprinting ('Serenata') is set in a rather worn font called 'Grecian,' which first appeared around 1876.
History: Fonotipia was founded in 1903 in Milan, Italy.