Columbia Record 1

Columbia Record (U.S.A.) / 1907

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Design: The attractive, high-waisted Art Nouveau-influenced lettering for the label name shows the beginnings of display consciousness, but the label's potential as an art form has yet to be fully realized. Medals achieved in open competition provided customers with some assurance of quality, as did the signatures of famous people or royal coats of arms.

History: Point-of-purchase visual appeal becoming more important than legalese, the lengthy corporate name of 'Columbia Phonograph Company Gen'l.' has been revised to 'Columbia Record' and given display treatment; eventually the word 'Record' would be dropped as being extraneous.

Design variations of this label in this decade (click on image to view page):

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