Columbia Disc Record

Columbia Disc Record (U.S.A.) / c. 1900

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Design: Both curved and straight baselines are used for the label name, an unusual treatment (see also Zonofono). The extended ascenders and descenders seen in 'Columbia Phonograph Co.' and the line below are a result of a late 19th-century fascination with everything Japanese (which had only recently 'opened up' to the West); this jerky treatment, in imitation of their brush-stroked pictographs, was thought to create an Oriental flavour. The song title and the line below it are set in De Vinne, a very popular 'display' font (named after a famous American typographer, Theodore Low DeVinne), which appeared around the turn of the century, and was used by Victor for its label name.

History: Image courtesy of collector Alec Flexer of Canada, who writes: "I found this Columbia 7 inch disc in my collection. It lacks the Grand Prize 1900 and 1901 patent info; I'm sure it's a very early one." Thanks for updated info to Craig, who writes: "This 'silver ring' Columbia must have been made some time between June 1902 (when the last Globe/Climax label was made), and late 1903, when the 'Grand Prize 1900' notation first appeared."

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