Design: A design years ahead of its time. When most labels of the Edwardian period remained decidedly Victorian-looking (e.g. the Imperial label), this one exhibits a design approach more in tune with the 1940s. The typefaces are strictly sans serif, a style adopted as the only logical alphabet by the ultra-modernist Bauhaus design movement in post-WWI Germany; however, a variety of treatment is employed: regular, bold, outline, inline, condensed, expanded. The spindle-hole, usually a problem to be dealt with after the design concept had been established, was here taken as the starting-point, the blocks of text either side of the spindle-hole aligning with each other. Interestingly, this 'label' was not printed on paper, but silk-screened directly onto the disc.
History: Produced for the Sears, Roebuck mail-order store by Columbia, between 1909 and 1916. 'Double-Disk' refers to the novel concept of having a song on each side of the record. Label scan courtesy of collector Ken Hagelthorn of the U.S.A.