Climax Record 3

Climax Double-Disk Record (U.S.A.) / 1909

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Design: A design years ahead of its time. When most labels of the Edwardian period remained decidedly Victorian-looking (e.g. the Imperial label), this one exhibits a design approach more in tune with the 1940s. The typefaces are strictly sans serif, a style adopted as the only logical alphabet by the ultra-modernist Bauhaus design movement in post-WWI Germany; however, a variety of treatment is employed: regular, bold, outline, inline, condensed, expanded. The spindle-hole, usually a problem to be dealt with after the design concept had been established, was here taken as the starting-point, the blocks of text either side of the spindle-hole aligning with each other. Interestingly, this 'label' was not printed on paper, but silk-screened directly onto the disc.

History: Produced for the Sears, Roebuck mail-order store by Columbia, between 1909 and 1916. 'Double-Disk' refers to the novel concept of having a song on each side of the record. Label scan courtesy of collector Ken Hagelthorn of the U.S.A.

Design variations of this label in this decade (click on image to view page):

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